CHIEF MARKETING OFFICER
Melissa is GMI’s Chief Marketing Officer, responsible for guiding the company in areas of strategic brand building and marketing execution. Melissa brings over 20 years of expertise in customer research, brand and marketing strategy, product development, creative development and public relations, with a proven track record of building and running top-performing teams and achieving measurable results.
Prior to joining GMI, Melissa ran marketing for industry leaders including Outlier, a conglomerate with companies across multiple industries and over $1B in revenue; Sittercity, a nationwide online child care service connecting families with high quality caregivers with over 8M members; and Cold Stone Creamery, an international retail ice cream concept.
Melissa received her Bachelor of Arts from the University of Richmond and a MBA in Marketing from Arizona State University. She is an avid runner, novice artist and holds the patent for “ice cream and cake dessert” from her first product launch at Cold Stone Creamery. She resides in Phoenix, Arizona with her amazing husband, two spirited children and geriatric-yet-still-sprite puggle.